White ink printing for signage and display

DMA Signs is a bespoke signage specialist based in Leatherhead, Surrey. Renowned for tailoring every aspect of their signage to meet specific client requirements, DMA stands out in a competitive market through their commitment to craftsmanship, precision, and creative quality. Their work spans corporate signage, retail displays, architectural installations, and vehicle graphics — each project demanding exacting standards of colour accuracy and finish.

At the Print Show, the DMA team were actively researching new technology to complement their existing production equipment and give them a competitive edge. Their core challenge was substrate versatility — many bespoke signage projects require printing on transparent, coloured, or non-white materials where standard CMYK output lacks the opacity and visual impact needed. White ink capability would allow DMA to expand the range of substrates they could print on effectively, opening new creative and commercial opportunities. They needed a solution that paired this capability with reliable, low-maintenance operation and image quality that matched their premium market positioning.

After discussions with Colyer's Sales Director at the Print Show, DMA selected the HP Latex 630 Series with white ink — becoming the first business in the UK to install this configuration. The HP Latex 630W combines white ink capability with HP's proven water-based latex technology, delivering superb image quality with sharp, vibrant colours on an extended range of substrates. The machine's automatic maintenance system and user-friendly printhead replacement minimise downtime and operational complexity, while the eco-friendly water-based ink system supports DMA's environmental commitments.

DMA became the first UK installation of the HP Latex 630W with white ink, demonstrating their commitment to staying at the leading edge of signage production technology. The white ink capability expanded their substrate range significantly, enabling bespoke work on transparent and coloured materials that competitors without white ink could not match. Automatic maintenance and simplified printhead replacement reduced operational downtime. Superb image quality with sharp, vibrant colours reinforced DMA's premium market positioning. The eco-friendly water-based ink system strengthened their sustainability credentials with environmentally conscious clients.

The HP Latex 630W with white ink has been exactly what we needed, giving us a competitive edge in the market.

DMA Signs