Is Sustainable Printing Worth the Investment?

Sustainable printing doesn't have to mean a smaller margin. With HP Latex, the environmental case and the business case line up — and the improvements come at no premium in cost.

Do customers actually pay for it?

Some do, by policy — larger organisations increasingly require accredited, sustainable print as a condition of doing business. For everyone else, the shift is happening more gradually, but the direction is the same: customers are paying closer attention to how the things they buy are made.

What HP Latex brings to the table

• Water-based ink. HP Latex inks are up to 65% water, avoiding the hazards that come with eco-solvent, UV and UV-gel inks.
• Recognised certifications. UL ECOLOGO and GREENGUARD GOLD accreditation help you win the work that specifically requires an environmentally accredited supplier.
• A genuine recycling loop. HP's cartridge and print recycling programmes cut plastic use by more than 80% and CO2e by more than 60%.

What it means day to day

Water-based, nickel-free, odourless ink makes for a better working environment — no localised ventilation needed, and the ink itself is non-flammable. It also opens up sectors with tighter environmental requirements: food, retail, hospitals, government. None of this comes with a cost premium — it's simply how HP Latex ink is formulated.

Talk to us about HP Latex

If sustainable printing is part of what your customers expect from you, we'll talk you through what HP Latex actually delivers — no exaggeration, just what the ink and the machine do.