We all know when it comes to white ink there are a few key points that trouble people:

  1. How white is really white?
  2. As a user is there going to be lots of maintenance and time required to use white and then parking while not printing.
  3. Given the cost of white ink compared to other ink is it going to cost a fortune to print and are we going to waste lots of ink through the maintenance process

Well, we can safely assure you that HP has taken notice of user concerns/problems and addressed them with technology and commercials on the new HP Latex 700 and 800 series.

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The Whitest White: A very opaque white that does not turn yellow over time

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Help Avoid Issues When Laminating: Thin ink layer

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Minimise Ink Waste Between Jobs: Remove the white printhead when not in use

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White Without Complexity: Automatic recirculation system and printhead cleaning reduce manual purging and prevent clogs

It is hard to describe in writing but the opacity of the white is exceptional and with a double strike if you really want to get that depth goes to another level. HP describe as

“The whitest white with high opacity that avoids any yellowing over time” using no reactive monomer chemistry.

In reality, this means you only need to put a small amount of white on the page to give you the density and long term white you need compared to others.

With the white ink engaged the machine has an automatic recirculation system and printhead cleaning process to reduce any manual purging and preventing clogs. This means the machine will be set to run white without any interruption saving you time and money. When not in use, the machine minimises any ink wastage by docking the inks and printheads with no further intervention needed.

HP has broken the mould and costed white Ink the same as all the others, on top of that given the opacity you don’t need to use as much. So you get better results than the competitive whites at a lower cost using less ink!! With HP Latex white ink you can go for higher-value jobs and with a higher margin.

WHAT OTHER BENEFITS CAN HP LATEX WHITE INK DELIVER TO MY BUSINESS:

  • Flexible latex ink enables easy installation
  • Produce odourless prints for indoor spaces
  • Thin white layer helps avoid any issues when laminating

So you can now buy a machine with white ink without worrying how often you are going to use it. Any maintenance is quick and simple. When printing “white” the “white” is really “white” and stays that colour over time. The cost to print is no more than any other colour and onto a full range of media. You can stretch and flex in a way others cannot and do those more difficult jobs at the same time-saving time and hassle for your fitters keeping them happy!

For more information, get in touch with our experts today

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